Physical Performance & Conditioning
Sport-science-led training, strength, and movement protocols delivered by the club's coaching staff and applied physiologists.
Presentation · May 2026 — Performing Hospitality
A new standard for sport & hospitality.
Naviv develops and operates hotel and hospitality concepts embedded inside the world's elite sports clubs — a new category at the intersection of performance culture, precision wellness, and long-term real estate value creation.
$1.8T
Wellness real estate market by 2030
78%
Members pay a premium for integrated recovery
1st
Sport-embedded hospitality category
"Where the discipline of elite sport and the art of exceptional hospitality converge — Naviv creates environments in which human performance and genuine living flourish, permanently."
— Naviv · Performing Hospitality
Market Context
The convergence of elite sport, wellness & real estate.
Four of the world's fastest-growing industries are converging around a single structural shift in consumer behaviour: the desire to live longer, perform better, and invest in environments that actively support human health.
$1.8T
Wellness real estate market by 2030
GWI · 2026
23.6%
Annual growth in wellness real estate 2019–2025
GWI · 2026
$610B
Longevity market by 2026
Clinique La Prairie / Julius Baer
80%
HNWIs shifting luxury spend to wellness
McKinsey · 2025
Wellness Real Estate
From $151B in 2017 to $876B in 2025 — 23.6% average annual growth, nearly double the next fastest-growing wellness sector. Italy, Spain, Saudi Arabia and Brazil lead nationally — precisely where Naviv's club pipeline sits.
Longevity & Performance Science
The longevity economy reaches $610B by 2026 with 120M active consumers globally. Biomarker technologies and AI-driven monitoring are moving from professional athlete programmes into the premium consumer market.
Elite Sport & Hospitality
The global sports hospitality market reached $45.7B in 2025 and is forecast to grow at 15.5% CAGR through 2034. Athlete protocols — sleep, nutrition, recovery — are the defining premium frontier.
The Consumer Shift
Health and wellness is the only category in which more consumers plan to increase spending than reduce it in 2026. Gen Z and millennial HNWIs seek measurable outcomes — not lifestyle aesthetics.
Vision
Hospitality reimagined through the lens of elite sport.
The world's most successful elite sports clubs have built something rare: an infrastructure of human excellence, a culture of peak performance, and a global identity that commands loyalty across generations. That infrastructure — coaching staff, recovery science, diagnostic technology — sits largely unused outside of first-team hours.
Naviv was created to unlock that latent value. We develop hospitality concepts not adjacent to clubs, but structurally embedded within them — co-branded, co-operated, and co-invested with the club itself.
The result is a new product category: the Performance House. Wellness is not an amenity here. It is the entire architecture of the experience.
01
Hotel Development
Purpose-built boutique hotels anchored in the club's training campus, shaped by its performance philosophy.
02
Performance House Membership
A private membership drawing on the club's proprietary performance infrastructure — coaching, diagnostics, nutrition.
03
Club Revenue Partnership
Long-term agreements that create durable new revenue streams for the club — independent of on-pitch performance.
04
Multi-Sport Expansion
Football, basketball, rugby, motorsport, American football — the model scales across disciplines and geographies.
The Performance House
Five dimensions. One integrated experience.
At the core of every Naviv property, the Performance House is built around five interlocking pillars — each grounded in sports science, delivered through club expertise, and calibrated to the individual. Not a spa menu. A complete system for human performance and longevity.
Recovery & Regeneration
Cryotherapy, contrast hydrotherapy, manual therapy, and sleep architecture restoration — the same systems used by first-team athletes.
Diagnostics & Biomarkers
Continuous profiling across 80+ biomarkers, body composition, VO₂ max, hormonal panels, and cognitive baselines.
Nutrition & Metabolic Health
Personalised, performance-grade nutrition prescribed by the club's nutrition team and prepared in residence.
Mindset & Mental Performance
Cognitive performance, neurological focus training, stress-load management, and the psychological frameworks of elite competition.
Programmes & Membership
Specific outcomes. Every stay. Every member.
Every stay is structured around a defined outcome — not a collection of treatments. A diagnostic entry point, a structured daily protocol, and a measurable departure profile, delivered with the same coaches, labs, and tools used by the club's professional athletes.
PerformanceMinimum 5 nights
Peak Performance Protocol
A structured, diagnostic-led programme to elevate aerobic capacity, strength, and cognitive output to a new individual baseline.
RecoveryMinimum 4 nights
Deep Recovery Reset
For individuals emerging from heavy training loads, injury, or sustained high-demand periods. Restores sleep architecture and resilience.
ExecutiveMinimum 5 nights
Executive Performance & Resilience
Engineered for senior operators — cognitive performance, stress regulation, and sustained physical capacity for high-stakes leadership.
Membership · SignatureAnnual
Performance House Full Access
Unlimited facility and coaching access, continuous biomarker monitoring, ten hotel nights, full-season club hospitality, and a dedicated performance concierge.
First Project · Rio de Janeiro
Botafogo Performance House by Naviv.
Botafogo de Futebol e Regatas — 2023 Brasileirão champions, 2024 Copa Libertadores winners, now part of John Textor's Eagle Football Group. One of Brazil's most storied clubs is in its greatest era.
Naviv has identified a cleared site adjacent to the club's Centro de Treinamento in Camorim as the location for its first Performance House — a boutique hotel and exclusive membership club, the first of its kind in Brazil.
- Sport
- Football
- Keys
- 60
- Status
- Development
- Location
- Camorim, Rio
- Club
- Botafogo · EFG
- Next
- Europe · 2026
The Investment Thesis
A real estate asset backed by the most resilient force in the global economy.
Naviv does not develop hotels. Naviv develops real estate assets whose underlying value is anchored to one of the most economically resilient forces in the world — the brand of an elite sports club and the emotional loyalty of its millions of supporters.
01
An asset that appreciates with the club
Naviv property values are structurally tied to global club brand equity — a category whose valuations have grown over 350% in the past decade.
02
Club value is non-negotiable
Every deal is structured so the club generates meaningful, durable revenue independent of on-pitch performance. That alignment earns access no hospitality brand has earned before.
03
A platform, not a single asset
Each new property is a new market, club, and discipline. As the portfolio grows, correlation with any single club disappears.
"This is not the risk profile of a luxury hotel. This is the risk profile of a real estate asset backed by a global sports brand, a captive fanbase, and a sector that is structurally, demonstrably, crisis-resistant."
Contact
Performance is the address.
Naviv welcomes direct conversations with sports clubs, real estate developers, and institutional investors ready to explore what a genuine performance hospitality partnership looks like.
hello@naviv.coClub Partnerships
partnerships@naviv.co
Investor Relations
investors@naviv.co
Programmes
programmes@naviv.co
Membership
membership@naviv.co
